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The Role of the Critic:
Radiohead's Kid A & The Next Great Rock 'N Roll Swindle Page 3

The Critical Response

The reviews of Kid A were just as hard to decode as the album itself. Spin Magazine's Simon Reynold's review labeled the album as a "post-rock masterpiece" but warned that it as an album that fans would have to "persevere and discover" (Reynold). David Fricke's Rolling Stone review was just as puzzling. With phrases like, "Kid A is a work of deliberately inky, often irritating obsession", "nothing in the song sounds like it is in its proper place", and "Kid A is even harder to decode", Frike's article takes on a lukewarm approach yet still has the nerve to give the album a four star rating (Fricke). Reviews such as this beg the question, is Fricke so desperately trying to like this album that he is going as far as decoding something that does not even exist? Furthermore, what happened to liking an album for it simply being pleasing to the ear? Fricke seems to think that, in his own words, the "crusty funk of 'The National Anthem' ends with what sounds like a New Orleans brass band walking into a brick wall" is genius that will "feel good under your skin once you let it get there" (Fricke).

The paradoxical reviews continued to flow in. Online record store, CD Now's review claimed that Kid A contained, "atmospheric songs that go nowhere," but was also, "one of the year's finest records". Few critics were bold enough to go against the grain like the Irish Time's Kevin Courtney whose review stated, "I have heard the future of rock'n'roll, and it's a load of self-indulgent, semi-ambient twaddle. Radiohead's new album, Kid A, is the most hotly-anticipated album of the year, pushing even U2's forthcoming album down the ladder of conversation topics. Its release date is September 29th, and already the media are sharpening their screen pointers for the pretentious think pieces and puffed-up reviews. Q Magazine - in an exclusive interview with the band - has already hailed Kid A as Radiohead's greatest work to date; yet, when this major event on the musical calendar finally comes to pass, I believe it will turn out to be the biggest disappointment of the year. Let's put it this way: after Oasis released Standing On The Shoulder Of Giants earlier this year, Robbie Williams cheekily sent them a sympathy card. He should send Radiohead a wreath." (Courtney).

Previously, I mentioned that in this particular time and place, the critical media could be viewed as a whole, and now I can further explain why. While neigh Sayers such as Courtney did exist, they were but a lonesome cry in powerful thunderstorm. With words like "genius" and "masterpiece" being thrown around on a regular basis, the often-welcomed cynical view of some critics held little to no weight. The hype machine was already at full tilt and all that could be done was sit back and wait to see what happens.

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